According to the Nielsen Global Online Consumer Confidence Survey, Indian consumers are the most optimistic globally. Factors like consistent economy growth, rising disposable incomes, changing lifestyles, competing products and availability of better credit have all lead to increased consumer expenditure. The rise in demand for consumer products today rides on both the urban and rural India. Rural demand for consumer products has increased by 65 percent since 2005 as per the 66th round of the National Sample Survey.
While the FMCG and the durables sectors have been growing steadily, organized retail in India has still has a long way to go. It currently stands at USD 413 million and comprises 6 percent of the overall consumer market. According to AT Kearney’s, Global Retail Development Index (GRDI) 2011 India has been ranked as the fourth most attractive nation for retail investment among 30 emerging markets but the growth in the sector has been limited by high real estate costs, lack of transport infrastructure and competition from the ubiquitous kirana shops.
Scope of Practice:
• Consumer Durable Goods
• Consumer Packaged Goods (FMCG)
• Direct & Interactive Marketing
• Media and Advertising
• Fashion and Luxury
• Telecom Service Providers
• Hospitality and Leisure